Cookies
Cookie Information
Last updated: 24 August 2026
Your cookie choices
You are in control. When you first visit Kind & Fern you see a cookie banner with an Accept and a Reject button - both are just as easy to click. Your choice is stored on your device and remembered for up to 12 months.
You can change your mind at any time:
This will re-show the consent banner so you can accept or reject analytics again. See our Privacy Policy for how we handle your data more broadly.
Cookies we use
The table below lists every cookie or local storage item this website may set. Essential items keep the site working and do not require consent. Analytics items are only ever set after you accept.
| Name | Type | Purpose | Duration | Essential? |
|---|---|---|---|---|
| kf-consent-v1 | First-party, local storage | Stores your cookie preference (accepted or rejected analytics) and the date you made the choice. | 12 months, or until you change your preference | Yes |
| Cart & waitlist state | First-party, local storage | Remembers items in your cart and whether you have seen the waitlist pop-up so it does not reappear. | Until you clear your browser data | Yes |
| _ga, _ga_* | First-party cookie (set by Google Analytics) | Distinguishes unique visitors so we can see which pages are popular. Only set after you accept analytics. | 2 years | No (opt-in) |
Google Analytics
If you accept analytics, we use Google Analytics 4 to collect anonymised data about which pages are visited and roughly where visitors are (country level). This helps us understand what content is useful and improve the site.
Google is a processor acting on our behalf and is certified under the EU-US Data Privacy Framework. See Google’s privacy policy.
If you reject analytics (or do not choose), no Google Analytics scripts are loaded at all.
Fonts
Our typefaces are hosted on our own servers, so loading a page does not share your IP address with any third-party font provider.
Shopify checkout
When you proceed to checkout you leave our website and are on Shopify’s domain. Shopify sets its own essential and analytics cookies as part of the checkout process. These are governed by Shopify’s own cookie policy and banner settings. See Shopify’s cookie policy.
Questions?
Email us at hello@kindandfern.com and we’ll be happy to help.